What’s up world!!!
Right now the talk of the town is Jay-Z and his Samsung deal. Does it actually count as sales recognized by Billboard? Does that mean it’s already platinum? Why’s he choosing to release it after Kanyeezy and J. Cole? Who knows. Who cares? The one thing I do know is the manner in which he’s getting his album out there is genius.
Jay-Z has done some of the best feats ever when it comes to playing in the game of commercial hip hop. Often times when artist make it into the big leagues and gain mass appeal some of the fans who followed from the beginning begin to turn their ears away. Shall I Just say…….maybe because they are successful? Nah….I can’t really say that. I’m thinking it has to be an issue of what comes with success in terms of growth from an artist.
In order to keep gaining fans you have to keep changing your approach. If you are comfortable with the fans you have then you continue the same approach. In order for people who have never heard of you to hear your work you have to meet them in their world. You have to make it easier for them to gain access to you. Every artist does it. If they don’t they limit their success. The issue is how they change, or maybe they didn’t change the same way some of their fans did as they grew. It’s inevitable an artist will lose a halfway fan or a fan of some of your songs. The fans who are true continue to be fans even when an artist drops a dud.
In the beginning, we usually pull for the new guy if he’s delivering what we want to hear. When we start to like that artist we start looking for more of their work. Once you are familiar with their work you begin to set a standard for their work. Here’s where it goes left field.
Once that artist does anything you don’t expect you give that artist what http://www.allhiphop.com calls the Shaq face!!!!
I learned to not expect anything these days!!! One, it might be that I am an artist also and two you just shouldn’t expect anything!! Jay-Z in my book has always been consistent with doing his thing. He’s always rapped about money and never changed that. Some people like it others don’t. He’s made some sub par albums when you compare them to some of his others but he still manages to give you six guaranteed dope tracks. Mix that with another couple of joints that ride and……. Boom…..subpar is still pretty fly. Still some people don’t like the Jiggaman…ya heard!!!
Cool, you can knock him for his music and content (if you so choose to) but, you can’t knock his hustle!!!!
Any artist nowadays has to find a way to get their music heard and also be compensated for their hard work in order to move on to bigger and better things. It should be of no concern to play by the rules of standard when you can control your own product. Aside from getting money up front, he has also managed to create a great way of softening the blow from piracy. Without a doubt it will be pirated, but he’s creating another way to gain fans and more support from those who are privileged enough to have Samsung and be eligible for the free download. I’m no Samsung guy but my friend is so I will be at his house immediately to hear it….yep!!!!
I don’t want to get into specifics because I’d much rather individuals to see it how they see it under their own microscope, but it’s genius. Ultimately, that’s every artists goal!!! To get your music out there to people who will appreciate it by any means necessary. Everybody is talking about it so it is already doing good off the strength of the publicity and the feedback concerning album sales! The marketing of #Newrules will have it all over social feeds so that’s a win. Some fans will get it free because it has already been paid for…meh….you can’t lose there. What more can you say?
Except….he’s getting paid for his music!!!! Period!!!!
His goal once you look at the bigger picture is to move one million units minimum. Profit wise he’s already beating the business of selling music while cutting out the middle man and moving one million units. Even if it gets pirated he has still managed to get money on one million units. Isn’t that what every artist wants? Yeah, they all do. They may not say it….but deep down….every artist would love to say… I sold one million units and one million people got my music!!!